The New Era

We are very stoked to welcome these guys to our website. We are all a bunch of cap weerers, but the story on New Era is one of amazing success, and we love stories like this.

New Era was founded in the USA, in 1920, by Erhardt Koch. The breakthrough came in 1934, when New Era produced the first baseball cap. By the 70’s 20/24 baseball teams were all wearing New Era caps, but from a commercial mass point of view, things took off, when New Era was picked up in the hip hop community and rappers from groups such as Public Enemy were wearing the product. The company has gone from strength to absolute strength and continues to grow, presently selling over 35 million caps a year.

X- Spirit have started carrying the line, and here are a few styles:





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