The classic H of the Hurley brand started by Jeff Hurley himself is a symbol that has come from a surf background but has won over the hearts of action sports lovers from the tracks to the beach. “H” supports skaters, MXers, BMXers and many more genre of the lifestyles we love with their incredible Nike boardshort technology that runs through to other areas of Hurley. X-Spirit are huge fans.
Founded by Bob Hurley in 1981, the long and short of it is, these guys set up Billabong USA, under the Hurley banner, and when Billabong decided not to renew their license (bad move) with the Hurley guys, they thought- lets just do it ourselves, and so in 1999, Hurley International was born. In 2002, Nike came along and decided to buy Hurley Int. for an “undisclosed amount” but Bob Hurley would pretty much stick around and run the join (good move). Hurley, even though owned by the juggernaut that is Nike, continue to remain true to themselves and their roots, designing cutting edge product that remains fresh. With the Nike technology, these guys are kicking out seriously innovative boardshorts and other product that quite frankly, is blowing their competitors out of the water. X- Spirit are stoked to be able to deal with these guys.