Metal Mulisha, a definition:
Metal: a solid material which is typically hard, shiny, malleable, fusible, and ductile, with good electrical and thermal conductivity
Mulisha (militia): a military force that is raised from the civil population to supplement a regular army in an emergency
So, what does this tell us? It tells us that in a nutshell Brian Deegan and co. felt the need to raise up a force of like minded individuals from the existing posse of hard shiny solid steel riders, as there was an emergency. And so he did. Deegan did not want to be a part of the mainstream riders wearing brightly colured motifs and being told by sponsors how to wear it and what to do, so he started his own brand. Metal Mulisha is something that has gone against the system of following the lead sheep, and saying, “hey, if any of you other black sheep wanna join me, feel free” and so Metal Mulisha the clothing brand was born. Always featuring loud, hard hitting graphics, sure, it’s not everyone’s cup of tea, but you have to admit, everyone has a little piece of mischief in them, right?!
The brand came into being in 1988, and Deegan being at the forefront of FMX, when he completed the first ever 360 twist, which was aptly named, “The Mulisha Twist” became a superstar in the US. The man has continued to steer the brand to worldwide acclaim and the medals keep on rolling in. Lets have a look see:
Notable medals. X Games 17 Brian Deegan wins gold medal in the rally, beating the likes of Pastrana, Foust and Block!
X Games Best Trick- probably the most prestigious prize in the X Games, Metal Mulisha strong man, Jackson Strong has won it twice. The competition has actually being stopped because of the danger involved, but that’s how these boys roll.
At X- Spirit, we love and support The Metal Mulisha because we too, feel the need to go against the grain every once in a while….. Take Butch for example- this morning he actually went up the stairs backwards! We decided to award him with Gold for “Gnarliest X- Spirit Office Trick”. Ok, ok, enough about us, how cool we are and how cool Mulisha is…. Check out these fellas…..